View Post Ad Biz Wednesday Odds and Ends By Erik Oster on Oct. 22, 2014 - 4:05 PM -PFK launches first-ever digital campaign for Edmunds.com, entitled “The Absurdity of Haggling” (video above). -Pereira & O’Dell named Matt Herrmann as its chief strategy officer. Herrmann joins from BBDO SF ...
View Post Ad Biz | Agencies | Brands The Martin Agency Wins Ritz Creative Duties By Erik Oster on Oct. 2, 2014 - 10:50 AM The Martin Agency will be producing creative work for Ritz Crackers starting in 2015, a Mondelez spokeswoman confirmed to AdAge yesterday. Ritz spent an estimated $16.6 million on measured media in 2013, according to Kantar Media. ...
View Post Agencies | What The?? ‘Is the AOR Dead’ Debate: 2014 Edition By Shawn Paul Wood on Jul. 18, 2014 - 12:10 PM Today we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are: In the blue corner keeping it cheesy, ...