Brands | Campaigns | Digital PepsiCo10 Intent on Attracting Brazilian Startups By Ella Riley-Adams on Sep. 24, 2012 - 1:38 PM Though big brands and startups sometimes have trouble understanding one another, PepsiCo is reaching across the aisle to support fledgling businesses. In 2010, they launched PepsiCo10, a digital startup incubator program. Already ...