View Post Agencies | Campaigns Arnold Gets Critical for PUR Water By Patrick Coffee on Aug. 19, 2014 - 2:10 PM PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand. Creative on the account had been han ...
View Post Ad Biz Posadtivity Offers Snark-Free Ad Blog By Erik Oster on Jun. 2, 2014 - 2:55 PM A new advertising blog called Posadtivity seeks to let users “celebrate great work, get inspired, and remember why we all got into this in the first place.” Hoping to “provide an alternative to industry criticism ...
View Post Agencies | Campaigns Can You Tell the Difference Between a DJ and a Financial Planner? By Erik Oster on Feb. 4, 2014 - 10:42 AM Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?” The 30-second TV spot presents several people wit ...
View Post Agencies | Brands | Campaigns Delayed Response Brings LeBron McDonald’s Spot Back into Focus By Jordan Teicher on Jun. 20, 2013 - 9:04 AM Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated rel ...
Brands | Campaigns | TV Cottonelle Aims to Gussy Up Spare Toilet Paper Rolls By Bob Marshall on Jan. 3, 2012 - 12:04 PM Look at that spare roll of toilet paper waiting expectantly atop your toilet. Doesn’t it make you feel self-conscious? Don’t you wish it looked pretty? Well, does Cottonelle have the solution for you! As part of Cotton ...
Ad Biz Monday Odds and Ends By Kiran Aditham on Oct. 17, 2011 - 4:22 PM -CP+B creative director Craig Miller, who was one of the minds behind the Domino’s “Turnaround” work, is heading to U.K.’s VCCP. link -A few Grey NY marathoners (above) are trying to raise money for the Pau ...
Campaigns Domino’s New Statement: Kids Don’t Have Same Taste as Adults By Kiran Aditham on May. 27, 2011 - 1:20 PM We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign. The new spot prom ...
Agencies | Campaigns Domino’s Brings Focus Group to the Dairy Farm By Michael Musco on Oct. 15, 2010 - 11:47 AM We’ve covered some Domino’s stuff in the recent past, i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pi ...
