View Post Agencies | Brands | Campaigns | TV Team One Helps Launch New NX Crossover for Lexus By Erik Oster on Jan. 6, 2015 - 12:52 PM Lexus and Team One are launching the new luxury crossover called the NX with a new integrated campaign. Targeting a young audience, the campaign highlights the new vehicle’s capabilities, which go beyond that of the typical ...
View Post Agencies | Brands | Campaigns | TV Team One Posits Lexus F As ‘Temptation’ By Erik Oster on Apr. 9, 2014 - 11:39 AM Team One runs through a list sins encouraged by the Lexus F performance line in their new spot, “Temptation.” According to the 60-second spot, the Lexus F, “Provokes lust, unleashes wrath, incites envy, and elici ...
View Post Agencies | Brands Team One, Lexus Take a Leap with 200 Instagrammers By Ella Riley-Adams on Jul. 19, 2013 - 12:15 PM It’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route w ...
View Post Brands | Campaigns | TV Perhaps Guy Who Directed ‘Smack My Bitch Up’ Will Convince You to Buy a Lexus By Bob Marshall on Jun. 18, 2013 - 8:56 AM From Team One and director Jonas Åkerlund (whose music video reel includes Prodigy’s “Smack My Bitch Up,” Blink 182’s “I Miss You,” and Madonna’s “Ray of Light”) comes a new c ...
