View Post Agencies | People Producer Rupert Samuel Rejoins CP+B By Patrick Coffee on Dec. 4, 2014 - 3:44 PM Yesterday we broke the news that veteran producer Rupert Samuel would be leaving his position at goodness Mfg., but we couldn’t confirm which agency had signed him. Now we know: Samuel will rejoin the CP+B team after seven y ...
View Post We Hear? Infiniti May Have Chosen CP&B By Patrick Coffee on Oct. 17, 2014 - 12:32 PM Someone wants the trade press to know that Infiniti will sign with CP&B. A source told AdAge this morning that the competition is all over, “although a final contract has not yet been signed.” Way back in July we e ...
View Post Agencies | Events CP+B Brings World Tour, Aspiring Rappers to Advertising Week By Nancy Lazarus on Oct. 6, 2014 - 6:12 PM Representing 4 continents, @cpbgroup about to share the work they do across the world #GreatTalent #AWXI pic.twitter.com/Y63J2l7Zh4 — MDC Partners (@MDCPartners) October 2, 2014 CP+ B brought its creative talent to Advertising W ...
View Post Agencies | Campaigns CP+B and James Harden Call on Master Groomer ‘The Beard Guru’ By Patrick Coffee on Sep. 17, 2014 - 5:49 PM In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game̵ ...
View Post We Hear? We Hear: Did CP+B Win Infiniti or Not? By Patrick Coffee on Sep. 17, 2014 - 12:12 PM Last week we reported that the number of agencies still involved in the ongoing Infiniti pitch had gone down from four to two: CP+B and GS&P. Silence on the PR front confirmed that story, but as soon as we posted it we began t ...
View Post Ad Biz | We Hear? We Hear: Infiniti Pitch Down to Two By Patrick Coffee on Sep. 11, 2014 - 6:26 PM We hear from a tipster today that the number of parties involved in the summer-long Infiniti pitch is down to two. While no official statements have been released, rumor has it that CP+B and GS&P are the last shops standing. ...
View Post Agencies | Campaigns CP+B Warns Parents on Behalf of Boys and Girls Clubs of America By Patrick Coffee on Jul. 30, 2014 - 5:35 PM This CP+B PSA for Boys and Girls Clubs of America, which received a New York Times writeup today, is a little frightening. It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it re ...
View Post Agencies | People CP+B Names New VP/Director of Invention By Patrick Coffee on Jul. 24, 2014 - 3:34 PM Today CP+B named longtime staffer David Corns to the newly created role of VP/director product & brand invention. Corns, who spent eight years in account management roles at the agency, will work under Neil Riddell, EVP/execu ...
View Post Agencies | What The?? ‘Is the AOR Dead’ Debate: 2014 Edition By Shawn Paul Wood on Jul. 18, 2014 - 12:10 PM Today we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are: In the blue corner keeping it cheesy, ...
View Post Agencies Experience Design Firm Usable Adds CP+B Vet By Patrick Coffee on Jun. 17, 2014 - 1:58 PM Brooklyn/Boulder-based experience design firm Usable has added an agency veteran to its leadership team. Due to a recent growth trend, the firm hired Joe Salvati, who previously spent two years as ED of digital marketing at Starz ...
