View Post Agencies | Brands | Campaigns Commonwealth McCann, Chevy Know You Want a Truck By Erik Oster on Oct. 30, 2014 - 4:33 PM Commonwealth McCann has debuted a new campaign for the Chevy Colorado entitled “You Know You Want a Truck.” In the “Focus Groups” spot above, they polled groups including “guys with bears,” R ...
View Post Agencies Global Strategy Directors Leaving Commonwealth//McCann By Patrick Coffee on Oct. 7, 2014 - 3:32 PM Today sources confirmed that Global Directors of Strategy Matt Kuzelka and Conner Huber have left Commonwealth//McCann. The two have worked together at the agency, which is specifically dedicated to client Chevrolet, since late 2 ...
View Post Agencies | Campaigns Commonwealth//McCann Wants to Play for Manchester United, Too By Patrick Coffee on Aug. 19, 2014 - 5:14 PM In case you thought that the world of football…sorry, soccer…stopped operating after Germany triumphed in Rio this summer, Commonwealth//McCann would like to correct you on behalf of client Chevrolet. The spot, which ...
View Post Agencies | Brands | Campaigns | People | Sports | TV Commonwealth//McCann Stokes Manchester United Pride for Chevy By Erik Oster on Jul. 9, 2014 - 12:59 PM A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal. Through a digital experience at www.chevroletfc.com “fans can be among the first to ...
View Post Agencies | Campaigns Commonwealth/McCann Highlight Chevy’s Tech Cred By Patrick Coffee on Jul. 7, 2014 - 12:19 PM You’re almost certainly aware that General Motors is currently suffering through a scandal created by its lack of tech savvy. Yet, even as the terrible PR is somehow increasing sales numbers for the automaker, a new spot cre ...
View Post Agencies | Brands | Campaigns | Sports Commonwealth/McCann Launches ‘The New Us’ Olympic Campaign for Chevy By Erik Oster on Feb. 7, 2014 - 4:18 PM Commonwealth/McCann Detroit is launching a new campaign for Chevrolet called “The New Us” featuring eight new spots that will run during the 2014 Sochi Olympic Games. At the heart of the new campaign is the 60 second b ...
