View Post Revolving Door DDB Doubles Down on ‘Flex’ Approach with First North American Chief of Staff By Erik Oster on Jan. 10, 2017 - 10:28 AM Catherine Locker joins the agency from Coca-Cola.
View Post Brands Coca-Cola Centralizes Its North American Social Media Operations By Erik Oster on Oct. 18, 2016 - 11:09 AM Publicis' Moxie, Possible and Havas will all work alongside in-house marketers.
View Post Brands Diet Coke Is Seeking a New Creative Agency By Erik Oster on Oct. 6, 2016 - 5:36 PM We hear that Droga5 resigned the account.
View Post Campaigns Jordan Spieth Can’t Stand the Rain in W+K Portland’s New Coke Spot By Erik Oster on Jun. 16, 2016 - 7:05 PM What happens when you plan to shoot a spot with a PGA star on a hot Texas golf course...and it rains?
View Post Campaigns David Shares the ‘Best Coke Ever’ for the Holidays By Erik Oster on Dec. 11, 2015 - 4:35 PM Care for some cheese with your Coke?
View Post Revolving Door Subway Names Coca-Cola Vet as Global CMO By Erik Oster on Dec. 3, 2015 - 12:27 PM Joseph Tripodi arrives from Coca-Cola, where he has served as executive vice president, chief marketing and commercial officer since 2007.
View Post Campaigns Commerce House Debuts SodaStream Repositioning By Erik Oster on Aug. 5, 2015 - 1:20 PM The repositioning campaign arrives at a crucial moment for the brand.
View Post Brands Coca-Cola Names UM Lead Media Agency in North America By Erik Oster on Aug. 3, 2015 - 11:09 AM The IPG Mediabrands agency takes over for incumbent MedaiVest, who had held the account since 2003.
View Post Campaigns Pereira & O’Dell Celebrates Teen Friendship for Coca-Cola By Erik Oster on Jul. 9, 2015 - 12:01 PM Director Dustin Lance Black says "The Text" was the most personal of the campaign's ads for him to work on.
View Post Campaigns FP7/DXB Celebrates Ramadan with ‘No Labels’ for Coca-Cola By Erik Oster on Jul. 6, 2015 - 12:30 PM Dubai-based FP7/DXB stripped Coca-Cola cans of their label for Ramadan campaign spreading the message, "Labels are for cans, not people."
