View Post Agencies | Brands | Campaigns | TV | What The?? DDB Canada Works Out Ears for Sony By Erik Oster on Dec. 1, 2014 - 2:13 PM DDB Canada crafted a new campaign for Sony, promoting its Hi-Res Audio collection via two 30-second broadcast spots. The ads aim for a weird sort of humor, with each showing people working out their ears in preparation of the inte ...
View Post Brands | Campaigns Lowe Roche Turns Yogis Into Bones for ‘The Power of Movement’ By Erik Oster on Jan. 9, 2014 - 11:11 AM To promote The Power of Movement, Canada’s largest yoga fundraiser, Lowe Roche wanted to show that not only would the event raise money for arthritis, but that yoga can bring increased mobility to arthritis sufferers as well ...