View Post Agencies | Campaigns UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’ By Ella Riley-Adams on Jun. 6, 2013 - 11:30 AM Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to In ...
Campaigns Y&R Resurrects NHL History in Time for Stanley Cup Playoffs By Michael Musco on Mar. 8, 2011 - 4:45 PM With the NHL playoffs looming, Y&R has launched the 2011 version of its History Will Be Made campaign, which like last year’s installment, will likely tug at hockey fans’ heartstrings. The 2010 effort, featuring le ...
Agencies | Campaigns Y&R, NHL Done Asking Questions By Bob Marshall on Oct. 28, 2010 - 8:45 AM It’s been quite an offseason for Washington Capitals captain and three-time Ted Lindsay award-winner, Alex Ovechkin. After the #1-ranked Capitals were upset in the first round of the playoffs, Ovechkin had to watch as the Ch ...