View Post Agencies | Brands | Campaigns | Events Beldent, Del Campo Saatchi & Saatchi Stage Experiment ‘Disproving’ Gum-Chewing Stigma By Erik Oster on Nov. 20, 2013 - 1:49 PM I’m not sure where the “myth” that gum-chewing gives a bad impression comes from, but Beldent and Del Campo Saatchi & Saatchi set out to disprove it in a social experiment called “Almost Identical,R ...