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Agencies | Brands | Campaigns | People | TV

Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz

By Erik Oster on Jul. 1, 2014 - 5:09 PM

Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences. For the spot, entitled simply “Buzz Meet ...
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Agencies | Brands | Campaigns

Let’s Turn Around with Fiber One

By Jordan Teicher on Aug. 15, 2013 - 11:16 AM

The title is not a bathroom pun. Saatchi & Saatchi created a new campaign for Fiber One built around the 80’s song, “Total Eclipse of the Heart,” originally by Bonnie Tyler. If you’ve ever been within 5 ...
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