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Team One Appoints Jennifer Bolt to Lead Idea Communication Team

By Erik Oster on Jan. 5, 2016 - 4:14 PM

Bolt arrives at the agency from Horizon Media, where she has served as senior vice president, managing director beginning in April of 2014.

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Agencies | Brands | Campaigns | TV

Team One Helps Launch New NX Crossover for Lexus

By Erik Oster on Jan. 6, 2015 - 12:52 PM

Lexus and Team One are launching the new luxury crossover called the NX with a new integrated campaign. Targeting a young audience, the campaign highlights the new vehicle’s capabilities, which go beyond that of the typical ...

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Ad Biz | Agencies | Brands | Campaigns | TV

Team One Launches Annual ‘December to Remember’ Push for Lexus

By Erik Oster on Nov. 19, 2014 - 4:00 PM

Team One has launched the annual “December to Remember” holiday sales event for Lexus with a new integrated campaign built around three broadcast spots. In each of the 30-second spots parents present a different explan ...

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Agencies | Brands | Campaigns | TV

Team One Introduces RC Coupe for Lexus

By Erik Oster on Nov. 3, 2014 - 3:12 PM

Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe. The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In ...

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Agencies | Brands | Campaigns | Digital | Social Media

Team One Launches Digital Souvenir App for JW Marriott

By Erik Oster on Apr. 16, 2014 - 3:01 PM

Team One has launched a new digital scrapbooking app for JW Marriott called CUR8. CUR8 is described as “an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their ...

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Agencies | Brands | Campaigns | TV

Team One Posits Lexus F As ‘Temptation’

By Erik Oster on Apr. 9, 2014 - 11:39 AM

Team One runs through a list sins encouraged by the Lexus F performance line in their new spot, “Temptation.” According to the 60-second spot, the Lexus F, “Provokes lust, unleashes wrath, incites envy, and elici ...

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Ad Biz | Brands | Campaigns

Team One Declassifies More of ‘The Bureau: XCOM Declassified’

By Jordan Teicher on Jul. 22, 2013 - 1:04 PM

In April, we covered the first piece of ambiguous viral ad content for The Bureau: XCOM Declassified, a 2K Games and 2K Marin video game. We’re back to report another promo, titled “Orbit & The Asteroid,” and ...

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Agencies | Brands

Team One, Lexus Take a Leap with 200 Instagrammers

By Ella Riley-Adams on Jul. 19, 2013 - 12:15 PM

It’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route w ...

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Brands | Campaigns | TV

Perhaps Guy Who Directed ‘Smack My Bitch Up’ Will Convince You to Buy a Lexus

By Bob Marshall on Jun. 18, 2013 - 8:56 AM

From Team One and director Jonas Åkerlund (whose music video reel includes Prodigy’s “Smack My Bitch Up,” Blink 182’s “I Miss You,” and Madonna’s “Ray of Light”) comes a new c ...

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Ad Biz | Brands | Campaigns

Team One Taps into the Unknown for ‘The Bureau: XCOM Declassified’ Trailer

By Jordan Teicher on Apr. 26, 2013 - 3:33 PM

I must admit that I’m not the avid videogamer I once was. I hung up my gaming cleats in my late teens (about five years ago) and have watched the new releases from afar, flexing my knuckles, trying to avoid a destiny of Carp ...

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