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FCB Continues to Celebrate Bellies for Kmart, Joe Boxer

By Erik Oster on Dec. 1, 2014 - 3:56 PM

A couple weeks ago FCB Chicago launched its “Jingle Bellies” holiday spot for Kmart and Joe Boxer, a follow-up to last year’s “Show Your Joe,” which was unofficially dubbed “Jingle Balls” ...

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FCB Chicago Shares Some Strange Ideas for Verisign

By Erik Oster on Nov. 3, 2014 - 1:09 PM

FCB Chicago has a new campaign for Internet domain-name company Verisign that takes things in strange and often creepy directions. In “Fish on a Bus” (featured above), by far the creepiest of the bunch, a man is sittin ...

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Agencies | Brands | Campaigns | TV | What The??

FCB Chicago Helps Grandma ‘Shop Like A Boss’ for Kmart

By Erik Oster on Aug. 26, 2014 - 12:10 PM

FCB Chicago keeps things weird for Kmart in their latest spot for the brand, “Shop Like A Boss,” although it’s nowhere near as strange as the brand’s Christmas campaign. The spot opens on a grandma-type, bi ...

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FCB Chicago Launches The Paint Studio for Ace Hardware with ‘Helpful is Beautiful’

By Erik Oster on May. 1, 2014 - 1:19 PM

Ace Hardware tapped FCB Chicago to help introduce The Paint Studio, which seeks to provide a “more style-inspired and personal paint shopping experience” for Ace customers with exclusive paint collections from Clark+Ke ...

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Draftfcb Chicago Lets Pets Speak for The Shelter Pet Project

By Erik Oster on Feb. 24, 2014 - 3:55 PM

We thought we’d round out Monday on a cute note. Draftfcb Chicago created a new pro-bono campaign for The Shelter Pet Project that lets the animals speak for themselves. Working in partnership with The Ad Council, The Humane ...

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Draftcb Releases Holiday ‘Ship My Pants’ Sequel for Kmart

By Erik Oster on Dec. 13, 2013 - 3:09 PM

If you were a fan of Draftcb’s almost-expletive filled “Ship My Pants” spot for Kmart, (which we covered back in April) you might be glad to learn that the agency has just released a holiday follow-up, “Shi ...

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Ad Biz | Agencies | Brands | Campaigns | What The??

Draftcb’s Joe Boxer Spot for Kmart Stirs Controversy Amongst the Easily Offended

By Erik Oster on Nov. 19, 2013 - 11:15 AM

You may have read about the controversy surrounding Draftcb Chicago’s new Joe Boxer spot for Kmart, “Show Your Joe.” If you actually watch the spot (featured above) and have any sense, you may wonder what all the ...

Agencies | Brands | Campaigns | TV

DFCB, Kmart Continue to Make Puns, Offer ‘Big Gas Savings’

By Bob Marshall on May. 23, 2013 - 12:02 PM

When DraftFCB and Kmart released their spot “Ship My Pants” last month, it was lauded far and wide as shot of adrenaline for both the retail brand and the Chicago office of the agency. Sure, it was silly, considering t ...

Agencies | Brands | Campaigns | Digital | TV

Kmart, DraftFCB Create a Haunting, Visually-Stunning Halloween Spot

By Bob Marshall on Oct. 22, 2012 - 12:45 PM

It’s always wonderful when brands (and agencies) totally surprise you. That’s the way I felt upon viewing Kmart’s and DraftFCB Chicago’s “Halloween Costume Challenge,” a dark, Matrix-esque new s ...

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