View Post Agencies | Brands | Campaigns | TV Fallon Continues the Goofiness for Loctite By Erik Oster on Jun. 25, 2014 - 1:38 PM Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their cam ...
View Post Agencies | Brands | Campaigns | What The?? Fallon Brings Fanny Packs, Bad Dancing for Loctite By Erik Oster on May. 13, 2014 - 3:16 PM Fallon Minneapolis launched a new campaign today for Henkel’s Loctite Adhesives, promoting Loctite Super Glue. At the center of the campaign is a 30-second TV spot called “Win At Glue” which Fallon created along with ...
View Post Ad Biz | Agencies | People King Succeeds Buchner as Fallon CMO By Kiran Aditham on Sep. 6, 2013 - 11:05 AM It took a couple of months, but Fallon has found a new chief marketing officer from within, appointing 16-year vet John King to the position. King (pictured) takes over for Rob Buchner, a 25-year Fallon vet who if you recall left ...
View Post Agencies | Brands | TV | What The?? Sex Sells, So Sealy Brings Us Mattress Porn By Jordan Teicher on Dec. 4, 2012 - 9:19 AM The “Trust Sleepy’s for the rest of your life” catchphrase is not only the most creative mattress slogan ever, it might also be the cleverest double entendre of all time. For other mattress brands hoping to appeal to new cus ...
