Tag Archive

View Post

Agencies | Brands | Campaigns | TV

CP+B Rolls Out New Kraft Mac & Cheese Spots

By Erik Oster on Apr. 30, 2014 - 1:27 PM

CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, o ...

View Post

Ad Biz | Agencies | People

CP+B Appoints Replacement for Hopenwasser

By Kiran Aditham on Mar. 13, 2014 - 11:01 AM

Crispin Porter + Bogusky didn’t have to look any further than from within to find someone to succeed Chad Hopenwasser, the eight-year agency vet and VP/director of video production who split for the HOP gig at Chiat NY last ...

View Post

Ad Biz | Agencies | People

CP+B Vet Assumes Head of Integrated Production Post at Chiat NY

By Kiran Aditham on Feb. 28, 2014 - 9:45 AM

It took some time, but the folks at TBWA\Chiat\Day New York have finally landed a new head of integrated production in Chad Hopenwasser, who joins the agency after spending nearly the last eight years at Crispin Porter + Bogusky. ...

View Post

Ad Biz | Agencies | Brands | Campaigns | People | What The??

Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B

By Erik Oster on Feb. 18, 2014 - 1:14 PM

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage M ...

View Post

Ad Biz | Agencies | Brands | Campaigns

CP+B, Xbox One Take Different Approach with ‘Lost’

By Erik Oster on Jan. 13, 2014 - 12:17 PM

Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...

View Post

Ad Biz | Agencies | Brands

New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues

By Erik Oster on Nov. 12, 2013 - 10:34 AM

With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...

View Post

Agencies | Brands | Campaigns

Fruit of the Loom Infuses Luck into New Underwear

By Jordan Teicher on Nov. 6, 2013 - 3:30 PM

Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the ...

View Post

Ad Biz | Agencies | Brands | Campaigns

Microsoft, CP+B Send Xbox One ‘Invitation’

By Erik Oster on Oct. 25, 2013 - 11:03 AM

I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the rec ...

View Post

Agencies | Brands | Digital

Parents Get Feisty in New Microsoft Advert from CP+B, Roman Coppola

By Ella Riley-Adams on Aug. 22, 2013 - 3:12 PM

In CP+B’s new Roman Coppola-directed spot for Microsoft, sweet children sing in asparagus suits while their parents frantically capture every moment using their iPhones and Androids. A brawl ensues, with parents fighting for the ...

View Post

Agencies | Brands | TV | What The??

Jell-O, CP+B Give Young Boy an Unfortunate Comb Over

By Jordan Teicher on Aug. 12, 2013 - 12:34 PM

Men with comb overs look hapless. Little boys with comb overs look creepy. To see the difference, please watch the latest Jell-O television spot, appropriately titled “Comb Over.” In the forty-five-second ad built by C ...

Page 1 of 2
1
2
Next 

Get AgencySpy delivered straight to your inbox