View Post Ad Biz | Agencies | Brands | Campaigns | What The?? W+K Amsterdam’s ‘Messimorphosis’ for ‘FIFA 14’ is Kind of Creepy By Erik Oster on Nov. 18, 2013 - 10:41 AM Last Thursday saw soccer star Lionel Messi become the world’s “first life-size, living avatar” dubbed Lifesize Messi, to promote EA Sports’ FIFA 14 for PS4 and Xbox One. W+K Amsterdam have just rolled out ...
View Post Agencies | Campaigns | Sports Soccer Rules Qatar Airways in ‘The Land of FCB’ By Jordan Teicher on Aug. 29, 2013 - 1:54 PM What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisc ...