View Post Ad Biz | Agencies | Brands Firstborn Nabs Digital AOR Duties for L’Oreal Luxe By Kiran Aditham on Jun. 18, 2013 - 9:45 AM It’s been quite a while since we’ve heard from NYC-based, Dentsu-owned digital shop Firstborn, which has now taken over for R/GA as digital agency of record for L’Oreal Luxe, the cosmetics/beauty giant’s lu ...