View Post Agencies | Brands | Campaigns Leo Burnett, Special K Trim ‘Fat Talk’ for Women By Jordan Teicher on Dec. 10, 2013 - 1:02 PM One of the opening frames in Leo Burnett’s “Fat Talk” spot for Special K tells the viewer that 93% of women engage in fat talk, a form of passive-aggressive self-shaming. Because of Facebook and Twitter, I’ ...