View Post Ad Biz | Agencies | Brands | Campaigns | TV Saatchi & Saatchi Pulls Heartstrings for Cheerios By Erik Oster on Sep. 17, 2014 - 1:32 PM Saatchi & Saatchi gets emotional in its latest spot for Cheerios, entitled “3rd Shift.” The 30-second broadcast spot tackles the harsh reality of juggling family life with an unorthodox work schedule for hardworkin ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | What The?? OKRP Holds Pet Focus Group for Big Lots By Erik Oster on Sep. 10, 2014 - 12:22 PM Chicago-based agency O’Keefe Reinhard & Paul has a new campaign for Big Lots, promoting its pet food and merchandise offerings with a focus group for pets. Instead of writing a scripted ad, the agency got a group of pets tog ...
View Post Agencies | Brands | Campaigns | TV Grey Asks ‘Why Are Women Always Apologizing?’ for Pantene By Erik Oster on Jun. 18, 2014 - 11:37 AM Last year, Pantene made waves with their “Labels” ad from BBDO Guerrero in Manila, which explored how men and women are labeled differently for the same behavior. “Labels” gained over 46 million views and ...
View Post Agencies | Campaigns | Politics | What The?? Evolve Asks Gun Owners Not to Be Dumbasses By Erik Oster on Feb. 18, 2014 - 12:29 PM Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses. Saatchi & ...
View Post Agencies | Brands Grey New York, Downy Tell a T-Shirt Love Story By Ella Riley-Adams on Jul. 23, 2013 - 11:05 AM We all have an extra soft, hol(e)y shirt that fits perfectly, whether it’s an oversized sleepshirt once worn by a parent, an old boyfriend’s flannel, or an embarrassing Greenday tour T. In their new spot, Downy celebrates the ...
Ad Biz Tuesday Morning Stir By Kiran Aditham on Apr. 19, 2011 - 9:36 AM -CP+B launched an iPhone app to promote Best Buy’s “Buy Back” program. link -Calling all CMOs to NYC. link -Aegis Media inked a corporate sponsorship deal with MIT Media Lab. link -McCann Detroit/Believe Media al ...
Campaigns Warning: ‘It’s Bo Time’ at Bojangles By Bob Marshall on Nov. 17, 2010 - 4:47 PM Never heard of Bojangles’? Don’t be too surprised. According to their website, Bonjangles’ are only located in these states (and Honduras, for some reason). They’re like Chick-Fil-A or Popeye’s, but o ...
