View Post Agencies | Campaigns 72andSunny Dives Deep into the Brew for Starbucks By Patrick Coffee on Sep. 29, 2014 - 5:57 PM The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve. The purpose of the spot is to recast Starbucks ...
View Post Ad Biz | Agencies 72andSunny Shames Celebrity Smokers for truth By Patrick Coffee on Aug. 25, 2014 - 1:00 PM Have you ever noticed that a disproportionate number of celebrities happen to smoke in their spare time? That fact provides the motivation behind this new spot for truth (itself an offshoot of the national public health organizat ...
View Post Ad Biz | Agencies 72andSunny Goes Revolutionary in Anti-Smoking PSA By Patrick Coffee on Aug. 11, 2014 - 12:26 PM 72andSunny earned coverage in The New York Times over the weekend for this spot, its first for new client Legacy (previously known as American Legacy foundation, or the group behind all those Truth anti-smoking ads). Arnold and C ...
