View Post Agencies | Brands | Campaigns | TV | What The?? W+K NY Gets in on the Shark Action for Southern Comfort By Erik Oster on Aug. 13, 2014 - 11:29 AM The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one. Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman s ...