Events It’s a Wrap: SXSW Closes Its Biggest Year Ever By Kiran Aditham on Mar. 19, 2011 - 3:21 PM SXSW wraps up this weekend, and it seems that 2011 will stand as the year that Interactive finally superseded Music. The conference felt bigger than ever, with major brands within view at every angle. PepsiCo filled a corner block ...