Op-Eds | Social Media | Sports Op-Ed: Brands Score Big Using Social on Game Day By Kiran Aditham on Jan. 31, 2012 - 11:27 AM Our Super Bowl-related submissions continue to roll in, and today, we veer from the party scene to the social one as Brian Cavoli, an MPG/Carat alum who currently serves as director of marketing at WOM shop BzzAgent, discusses soc ...