View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Social Media RPA Rolls Out ‘Happy Honda Days’ Social Extension By Erik Oster on Dec. 2, 2014 - 3:39 PM RPA teamed up with creative studio Psyop to launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear. The new extension consists of three new vide ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV RPA Stokes Nostalgia for ‘Happy Honda Days’ By Erik Oster on Nov. 11, 2014 - 2:39 PM RPA looks to the gifts that you loved receiving as a kid in its “Happy Honda Days” campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry S ...
View Post Agencies | Campaigns RPA Goes Back to Basics for Honda By Patrick Coffee on Oct. 15, 2014 - 6:13 PM Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune. In today’s offering, RPA does things a bit more traditionally for the same clie ...
View Post Agencies | Brands | Campaigns | Digital | Social Media RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit By Erik Oster on Oct. 14, 2014 - 3:13 PM RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Sav ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | TV RPA Spreads ‘Summer Cheerance’ for Honda By Erik Oster on Aug. 4, 2014 - 1:32 PM RPA has launched a new integrated campaign for Honda highlighting the brand’s summer clearance event and attempting to spread summer cheer, under the face-palm worthy title “Summer Cheerance.” To be fair, “ ...
View Post Agencies | Brands | Campaigns | TV RPA Debuts ‘Fit for You’ for Honda By Erik Oster on Jun. 19, 2014 - 12:08 PM RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled “Fit For You.” Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also i ...
