View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B Gets MetLife Customers to Share ‘Who I Live For’ By Erik Oster on Sep. 12, 2014 - 2:13 PM In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for. They then shared the results in a series of two online videos, called “Who I Liv ...
Ad Biz | Brands Waiting for the Bus and Need to Charge? Vitaminwater Can Help By Kiran Aditham on Jul. 15, 2011 - 10:33 AM Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” ca ...
Agencies | Campaigns The Budweiser Frogs Were Never this Jumpy By Kiran Aditham on May. 13, 2011 - 12:26 PM Has it already been a week since CP+B and VitaminWater became more intimate (no AOR)? My, how time flies, but here’s the second advert in the “You’re Up” campaign for the Coke brand called “Frog.̶ ...
