View Post Agencies | Brands | Campaigns | TV TDA Boulder Seeks to Inspire for FirstBank By Erik Oster on Sep. 18, 2014 - 11:52 AM TDA Boulder shifts approach with its latest campaign for FirstBank, seeking to inspire local businesses. The campaign launches with the 30-second spot “Legacy,” which emphasizes the distinction between modern Internet ...
View Post Agencies | Brands | Campaigns | TV McCann Launches ‘Together, All the Way’ for Cigna By Erik Oster on Sep. 8, 2014 - 1:01 PM Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled “Together, All the Way.R ...
View Post Agencies | Brands | Campaigns | Digital | TV | What The?? TDA Gets Creepy for Firstbank By Erik Oster on Jun. 5, 2014 - 10:53 AM TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one. In the spot, Firstbank’s free checking is cont ...
View Post Ad Biz | Agencies | Brands | Campaigns CP+B, Xbox One Take Different Approach with ‘Lost’ By Erik Oster on Jan. 13, 2014 - 12:17 PM Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...
View Post Ad Biz | Agencies | Brands New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues By Erik Oster on Nov. 12, 2013 - 10:34 AM With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...
View Post Ad Biz | Agencies | Brands | Campaigns Microsoft, CP+B Send Xbox One ‘Invitation’ By Erik Oster on Oct. 25, 2013 - 11:03 AM I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the rec ...
