View Post Agencies | Campaigns Arnold Gets Critical for PUR Water By Patrick Coffee on Aug. 19, 2014 - 2:10 PM PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand. Creative on the account had been han ...
View Post Agencies | Campaigns Can You Tell the Difference Between a DJ and a Financial Planner? By Erik Oster on Feb. 4, 2014 - 10:42 AM Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?” The 30-second TV spot presents several people wit ...
View Post Agencies | Brands | Campaigns Arnold Worldwide Brands Volvos for ‘Real People’ By Jordan Teicher on Apr. 18, 2013 - 11:35 AM Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, ...
View Post Agencies | Brands | Campaigns | TV Progressive Knows Bad Drivers Want to Make Out with Your Car By Bob Marshall on Apr. 8, 2013 - 3:22 PM From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking ...
