View Post Agencies | Brands | Campaigns McCann Milan, Coke Make New Can Smile By Jordan Teicher on May. 29, 2013 - 11:41 AM Changing one of the most iconic products in the world could backfire. We’ve seen Coca-Cola add new flavors and alter their signature bottle contour before: New Coke fizzled out quietly after a decade, and Coca-Cola Blak didn ...