View Post Revolving Door BETC London Hires Andrew Kay as Managing Director By Erik Oster on Nov. 3, 2016 - 12:28 PM Kay joins the agency from W+K London, where he served as head of account management.
View Post Revolving Door BETC London Names Russell Davies as Chief Strategy Officer By Erik Oster on Oct. 6, 2016 - 3:33 PM Davies will begin the role at the start of next year.
View Post Campaigns BETC Paris Pays Homage to Flashdance for Cillit Bang By Erik Oster on Jan. 6, 2016 - 1:11 PM The 90-second spot was directed by Michael Gracey and stars Daniel Cloud Campos.
View Post Campaigns BETC Paris Makes Everyone an Emoji in McDonald’s Spot By Erik Oster on Aug. 12, 2015 - 12:02 PM And it's creepier than it sounds.
View Post Awards | Campaigns Dull Pre-Roll Ads Begone Thanks to BETC’s ‘Ad Filter’ for D&AD By Kiran Aditham on May. 29, 2015 - 4:12 PM BETC created a plug-in replacing pre-roll ads with past D&AD winners.
View Post Brands Diet Coke Moves to Dawson Pickering in UK By Erik Oster on Apr. 20, 2015 - 10:49 AM BETC London lost the account to the agency founded last year by former BETC London executive creative director Neil Dawson and head of copy Clive Pickering.
View Post Campaigns | What The?? BETC and Andy’s Recreate 1984 in 007-Style Peugeot Spot By Patrick Coffee on Oct. 1, 2014 - 3:58 PM On a day filled with short film commercials, here’s a spot recycling/paying tribute to an earlier Peugeot ad by French agency BETC. We weren’t familiar with the 1984 original “Bombardier”; because it’ ...