View Post Agencies | Brands | Campaigns | Sports | What The?? NFL Season: Another Reason for Old Spice to Do Old Spice Things By Jordan Teicher on Sep. 4, 2013 - 12:30 PM There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens sta ...