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Ad Biz | Agencies | Brands | Campaigns | People | TV

Droga5, Nas Take ‘The Ride’ for Hennessy

By Erik Oster on Dec. 4, 2014 - 11:17 AM

Droga5 enlisted New York rapper Nas in its latest spot for Hennessy, entitled “The Ride..” Nas’ association with the brand dates back to his classic 1994 debut Illmatic, where the brand is mentioned on the very f ...
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Agencies | Brands | Campaigns | Digital

IMRE Gets Musical for Gravie

By Erik Oster on Jun. 17, 2014 - 3:28 PM

Baltimore-based agency IMRE has a new campaign for healthcare company Gravie that tells the brand’s story through music and humor. The 2-minute online video (featured above),”Gravie Makes Everything Better” is cr ...
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Brands | Campaigns

BBDO NY Resurrects Agent Smith for Latest GE Effort

By Kiran Aditham on Apr. 15, 2013 - 11:45 AM

Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo W ...
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Agencies | Brands | Campaigns

All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot

By Jordan Teicher on Nov. 27, 2012 - 3:21 PM

If General Electric’s “Brilliant Machines” campaign was a movie, the brand’s “Robots on the Move” commercial would only be a teaser trailer. Although it’s full of intrigue and suspense, the ad fails to ac ...
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