Brands | Op-Eds Op-Ed: Patched In – NBA Uniforms Are a New Medium By Kiran Aditham on Aug. 6, 2012 - 10:25 AM If you recall, two weeks ago, the NBA announced that it will be selling ad space on players’ jerseys beginning in the 2013-2014 season, which had some immediately crying foul. Anyhow, Matt Dzamba, group account director at L ...