View Post Agencies The New Yorker Hires SS+K as AOR for Its 90th Anniversary By Shawn Paul Wood on Jul. 30, 2014 - 12:42 PM Few magazines have the staying power of The New Yorker. The Conde Nast publication is aiming to skew younger by creating a new website (seen above), and doing away with that dreaded paywall for a limited time. It has also hir ...
View Post Ad Biz | Agencies McDonald’s Has 18 Months to Rebrand…or Else By Shawn Paul Wood on Jul. 24, 2014 - 3:19 PM A report from Bloomberg’s BusinessWeek tells us that McDonald’s is “setting aside the next 18 months as a period not only to develop the normal lineup of new menu items but also to rebrand itself”. The g ...
View Post Agencies eBay Hires WPP’s MediaCom and Omnicom’s Goodby for Support By Shawn Paul Wood on Jul. 24, 2014 - 11:30 AM In April, eBay began looking to revamp its brand and image. The online clearinghouse put out a review not for an agency of record but for shops to work on a global brand project (which speaks to last week’s conversation o ...
View Post Agencies | What The?? ‘Is the AOR Dead’ Debate: 2014 Edition By Shawn Paul Wood on Jul. 18, 2014 - 12:10 PM Today we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are: In the blue corner keeping it cheesy, ...
View Post Agencies ULTA Beauty Splashes on Some Mullen By Shawn Paul Wood on Jul. 10, 2014 - 2:06 PM ULTA Beauty operates 675 retail stores across 46 states and also distributes its products through its website. Yet the company recently decided to spruce things up a bit with an agency review. CEO Mary Dillon, who has been at the ...
View Post Agencies ADT Leaves Non-Secure Relationship With Arnold After Less Than a Year By Shawn Paul Wood on Jun. 13, 2014 - 3:12 PM It was only eight months ago when Arnold beat out some stiff competition to become security giant ADT’s chief creative AOR. It was a big day for the agency pitching out of its Boston office, which beat TBWA\Chiat\Day in New ...