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Campaigns

Anthony Davis Is ESPN’s IT Guy in W+K New York’s Latest for SportsCenter

By Erik Oster on Oct. 31, 2016 - 11:20 AM

One of the NBA's top blockers finds another use for this talents.
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Campaigns

W+K Portland, NBA Stars Bring Their Game for Nike

By Erik Oster on Dec. 28, 2015 - 1:37 PM

Kevin Durant, Paul George, LeBron James, Kobe Bryant, Kyrie Irving, Anthony Davis and Elena Delle Donne all star in the ad, which also features cameos from Future and Serena Willias.
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Agencies | Brands | Sports | TV

James Harden Returns for Foot Locker, This Time Confronting ‘The Brow’

By Kiran Aditham on Feb. 5, 2014 - 2:14 PM

What happens when two NBA athletes confront each other in an ad campaign dubbed “Approved” for Foot Locker? This. Now, BBDO NY continues its successful, appealing streak with the sports apparel retail chain by bringing ...
Brands | Op-Eds

Op-Ed: Patched In – NBA Uniforms Are a New Medium

By Kiran Aditham on Aug. 6, 2012 - 10:25 AM

If you recall, two weeks ago, the NBA announced that it will be selling ad space on players’ jerseys beginning in the 2013-2014 season, which had some immediately crying foul. Anyhow, Matt Dzamba, group account director at L ...
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