Agencies | Brands | Campaigns CP+B Brings Chef Expertise, Fast Food Together for Applebee’s By Ella Riley-Adams on Jul. 2, 2012 - 1:35 PM Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combina ...
Brands | Campaigns CP+B Celebrates a Kraft ‘Diamond Jubilee’ with More Skimming Parents By Kiran Aditham on Feb. 27, 2012 - 11:08 AM Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concep ...
