View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Sports McCann Creates ‘Fair Play Machines’ for Coca-Cola, Milan Rivals By Erik Oster on May. 9, 2014 - 1:12 PM McCann Worldgroup Milan created “Fair Play Machines” for Coca-Cola, bringing together rival fans at the San Siro Stadium in Milan. Internazionale di Milano and A.C. Milan have a fierce rivalry dating back decades, whic ...
View Post Agencies | Brands | Campaigns McCann Milan, Coke Make New Can Smile By Jordan Teicher on May. 29, 2013 - 11:41 AM Changing one of the most iconic products in the world could backfire. We’ve seen Coca-Cola add new flavors and alter their signature bottle contour before: New Coke fizzled out quietly after a decade, and Coca-Cola Blak didn ...