Brands | Campaigns Up Up and Away: David & Goliath Strikes It Rich for CA Lottery By Ella Riley-Adams on Aug. 6, 2012 - 2:00 PM Advertising the lottery isn’t a huge challenge. Simply create far-fetched fantasies and convince people that it could all be theirs if they just spend $1.00 on one ticket. Or create an ad that serves as a smiling, twinkly-eyed f ...