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Ogilvy’s ‘Choose Your Own Adventure’ Video Series for British Airways Stokes Nostalgia

By Erik Oster on Nov. 15, 2013 - 10:33 AM

I grew up reading the classic Choose Your Own Adventure book series, so Ogilvy’s new Choose Your Own Adventure video series “Yourope” for British Airways has brought on a welcome rush of nostalgia. The initial ...

Agencies | People

Mat Zucker, OgilvyOne Part Ways

By Kiran Aditham on Jan. 13, 2012 - 3:10 PM

A source familiar with the matter sent us a memo from Dimitri Maex and Harvey Kipnis, managing director of OgilvyOne NY managing director and MD of OgilvyOne North America, respectively, that confirms CCO Mat Zucker has left the a ...

Monday Odds and Ends

By Kiran Aditham on Jul. 25, 2011 - 4:19 PM

-Doner is one of the agencies that made the Adweek Media Plan of the Year list. link -Have you read Superuseless Superpowers the 192-page book from Anomaly, Y&R and Martin Agency creatives? Only a handful left in stock at Amaz ...

Agencies | People

Marian Joins Zucker as CCO at OgilvyOne

By Kiran Aditham on Jul. 25, 2011 - 2:55 PM

Will worlds collide if there are two chief creative officers at one agency? Probably not, but anyhow, that’s the new structure at OgilvyOne New York, which has just brought on Alfonso Marian to serve as CCO alongside Mat Zuc ...

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