View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B Gets MetLife Customers to Share ‘Who I Live For’ By Erik Oster on Sep. 12, 2014 - 2:13 PM In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for. They then shared the results in a series of two online videos, called “Who I Liv ...
View Post Agencies | Brands | Campaigns | Digital CP+B Changes A.1.’s Relationship Status with Steak By Erik Oster on May. 15, 2014 - 10:57 AM As we mentioned in Stir yesterday morning, Kraft has decided to drop the “steak” from A.1.’s title, now calling it A.1. Original Sauce. Now we have an online spot from CP+B to go along with the name change, expla ...
View Post Agencies | Brands | Campaigns Fruit of the Loom Infuses Luck into New Underwear By Jordan Teicher on Nov. 6, 2013 - 3:30 PM Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the ...
Agencies | Brands | Campaigns CP+B Brings Chef Expertise, Fast Food Together for Applebee’s By Ella Riley-Adams on Jul. 2, 2012 - 1:35 PM Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combina ...
