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DDB Chicago, State Farm Show the Pros and Cons of a Locker Room ‘Pep Talk’

By Erik Oster on Sep. 14, 2016 - 3:24 PM

Green Bay Packers quarterback Aaron Rodgers and linebacker Clay Matthews III star in the 30-second spot.

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Agencies | Brands | Campaigns | Sports | TV

W+K Asks You to ‘Choose Your Winter’ for Nike

By Erik Oster on Nov. 17, 2014 - 10:58 AM

W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.” The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remem ...

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Agencies | Brands | Campaigns | People | Sports | TV

Let’s Watch Aaron Rodgers Attempt a Chicago Accent in State Farm’s Brand New Spot

By Bob Marshall on Nov. 4, 2013 - 5:12 PM

Debuting during tonight’s Chicago Bears/Green Bay Packers Monday night match-up is the latest in State Farm’s Discount Double-Check campaign from DDB Chicago. And, folks, it is a doozy. Again, we find Packers QB Aaron ...

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Brands | Campaigns | People | TV

Chris Paul, Cliff Paul Return for State Farm

By Bob Marshall on Feb. 13, 2013 - 12:24 PM

From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night. If you recall, Episode I (the entire premise of which rested on a pun about the word “a ...

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Op-Eds | Sports

Ravens, 49ers, and the Commercials that Define Them

By Jordan Teicher on Jan. 28, 2013 - 1:10 PM

We spend the weeks before the Super Bowl watching loops of highlights and anticipating how popular brands will use their four-million-dollar ad slots, but rarely do we do both at the same time. However, this year is special ...

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Brands | Campaigns

Chris Paul Bumps into ‘Cliff Paul’ in Latest State Farm Spot

By Kiran Aditham on Dec. 26, 2012 - 11:34 AM

L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team’s beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and dir ...

Digital | Social Media | What The??

Ad Students Want to Shave Your Chest, Claim It’s for ‘Charity’

By Bob Marshall on Oct. 25, 2012 - 3:30 PM

For those who don’t know, the practice of “manscaping” consists of men cutting elaborate designs and illustrations into their chest hair. If you’re a guy with chest hair who’s heard about this ...

Brands | Campaigns

Poor Aaron Rodgers Still Gets No Respect from State Farm

By Kiran Aditham on Oct. 9, 2012 - 11:09 AM

Considering the Bears and Packers are perennial division rivals, it’s no wonder why DDB Chicago continues giving the latter team’s star QB Aaron Rodgers grief in its ongoing campaign for State Farm. In this latest spot ...

Agencies | Brands | TV

McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines

By Bob Marshall on Jan. 11, 2012 - 11:26 AM

Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you st ...

Agencies | Brands | People | TV

State Farm Steals Aaron Rodgers’ ‘Title Belt’

By Bob Marshall on Oct. 19, 2011 - 3:29 PM

During last year’s race to the Super Bowl, Green Bay Packers QB Aaron Rodgers invented a new kind of touchdown celebration that Wisconsinites of all walks could perform with pride. Rodgers’ homage to professional wrest ...

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