View Post Brands | Sports Tim Howard Set to Save Up on Endorsements By Shawn Paul Wood on Jul. 7, 2014 - 6:21 PM ICYMI (and the ratings tell us that very few did), Tim Howard is America’s newest hero with his World Cup-record 16 saves in the game against Belgium, or the highest-rated soccer match in the history of U.S. cable TV. It wa ...
View Post Sports When Brands Bite Back: World Cup Edition By Shawn Paul Wood on Jun. 26, 2014 - 11:25 AM Just when you thought nothing interesting was going to come of the World Cup following that gut-wrenching tie against Portugal, we have a notable player accused of mastication. During a game that pitted Uruguay against Italy, Luis ...
View Post Agencies | Sports TBWA\Chiat\Day, Adidas Throw a World Cup House Party By Shawn Paul Wood on Jun. 11, 2014 - 2:45 PM For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there’s just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas. The wo ...
