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Brands

General Mills Insists That Its Future Agencies Meet Specific Diversity Quotas

By Erik Oster on Aug. 31, 2016 - 11:06 AM

Creative departments must be staffed with at least 50 percent women and 20 percent people of color.
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Brands

General Mills Adds 72andSunny, Fallon to Roster

By Erik Oster on May. 29, 2015 - 10:19 AM

72andSunny will lead creative on Totino's, while Fallon is responsible for Old El Paso.
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General Mills Names W+K Portland Lead Agency for Yoplait

By Erik Oster on Mar. 27, 2015 - 5:37 PM

Saatchi retains portions of the business.
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