St. Louis Regional CrimeStoppers was recently awarded top honors at the National CrimeStoppers USA Conference in Grand Rapids, MI for its PSAs, produced by St. Louis experiential agency Switch.
Switch donated its services to produce three PSA videos for St. Louis CrimeStoppers, revealed at an August 16, 2012 press conference. The most effective of these, “Drive-By,” (featured above) combines live action drama with testimony from a woman whose sister was a victim of a drive-by shooting. The other two — “Robbery” and “Dope” –attempt to depict a realistic robbery and drug overdose, but for the most part feel like standard PSA fare.
Executive Director of the St. Louis Regional CrimeStoppers, Officer Lisa Pisciotta, thanked Switch and President John Nickel, adding, “The Switch production staff led by Ms. Susan Herzberg did an amazing job producing three excellent videos.” Check out “Robbery” and “Dope” after the jump.