Sweet Dreams Are Made Of Branding Or So Says The Eurythmics Dave Stewart

By SuperSpy 

I’m not really sure what to think about this video featuring Dave Stewart of 80s band The Eurythmics. Dave is now part of branding company, The Law Firm, which is named after the founder, Andy Law. The company – no sorry, all the materials say it is not company. It is a global network – no wait sorry. The Law Firm is a global nodal network that offers clients strategic insights from their staffers around the world.

Whatever. It’s weird. The whole thing. I stumbled across Stewart’s video where he takes you inside their Los Angeles office. It’s surreal. It’s mind boggling actually. So many questions come to mind: What’s Dave Stewart doing peddling his branding skills? The editing? The techno, dance party remix of “Sweet Dreams?” And lordy-lord, the diagram at the end for no reason?

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As one friend of Agency Spy put it – “What is this? Putney Swope?” If only, if only.

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