When zombies invade, some amass canned foods and hide in their cellars. Others create the ultimate zombie slaying machine and blast through the rubble to save mankind. For the latter breed, Hyundai and its agency partner-in-crime Innocean have invented the ultimate piece of fantasy fodder: “The Walking Dead Chop Shop.” Through the Chop Shop app, enthusiasts can use three different Hyundai cars as their base, then add vehicular accessories like a “horde plow” or two varieties of razor wire.
Host Veronica Belmont introduces the app and interviews people about their ideal car in “Conversations About a Zombie Survival Machine.” People (okay, men) seem to be filled with enthusiasm when they consider the question: Cattle Gun or Flamethrower?
In-app, they don’t have to make a choice, and aspiring zombie fighters can create as many machines as they want. One winning design will be transformed into the real thing. This does nothing for me, but judging by the 14,000 entries and level of appreciation in the videos, The Walking Dead fans will give this campaign legs.
Credits after the jump
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
VP, Creative Director: Tom Pettus
Creative Director: Scott Muckenthaler
Associate Creative Director, Art: Charles Gerstner
Art Director: Derek Arzoo
Copywriter: Brian Chin
Agency Tech Lead: Derek Dintzner
Technology Director: Peter Cole
User Experience Director: Nate Manchester
VP, Director of Integrated Production: Jamil Bardowell
Director of Digital Production: Matt Pollock
Digital Producer: Ashley Hadzopoulos
Director of Creative Services: Jill Pool
Art & CGI Supervisor: Barb Sanson
Art Producer: Kristen Miller
CGI Producer: Kristen Miller
VP, Group Account Director: Juli Swingle
Account Executive: Nadia Hernandez
Director of Product Information: Brian Bittker
Product Information Specialist: Charlie Ashby
VP, Digital Engagement & Strategy: Uwe Gutschow
Digital Analyst: Darian Gray
Director, Digital Strategy: Nguyen Duong
VP, Media Planning: Ben Gogley
Media Director: James Zayti
Business Affairs Director: Ann Davis
Business Affairs Manager: Celia Regenberg
Quality Assurance Manager: Chester Natividad, Ureesha Smith, Jason Lee
Production Artist: Lawrence Matthews
Director of Project Management: Lisa Malawar
Project Manager: Jamie Fink, Dawn Cochran