BBDO New York changed things up this year with its“Live Super Bowl Commercial” for Snickers and subsequent Adam Driver apology gone wrong follow-up, but two new spots return to somewhat more familiar territory while building off that effort.
Like Driver’s acting failures in that spot, the pair of new ads address other professionals messing up in a big way. In “Recovery” it’s a surgeon who appears to have dropped his cell phone in a patient during surgery — making the Seinfeld Junior Mint fiasco tame by comparison.
While not the freshest joke, the spot sees BBDO New York returning to what works for the brand, without the pretense of a supposedly live ad.
“The News” sees an anchor, correspondent and meteorologist unable to say anything coherent. At the conclusion of the spot, it’s revealed who is really sleeping on the job. While we weren’t crazy about BBDO New York’s Super Bowl effort the brand, the new direction it sparked of exploring epic mishaps in different professions certainly has potential. Perhaps a collaborative effort with PricewaterhouseCoopers?
Credits:
Client: Mars Chocolate North America
Spots: “Recovery Room,” “The News”
Agency: BBDO New York
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Scott Mahoney, Creative Director
Dan Oliva, Creative Director
David Rolfe, EVP, Director of Integrated Production
Amy Wertheimer, SVP, Group Executive Producer
Alex Gianni, Executive Producer
Melissa Chester, Music Producer
Kirsten Flanik, President, BBDO New York
Susannah Keller, EVP, Global Account Director
Lisa Piliguian, SVP, Account Director
Tani Corbacho, Account Director
Aparna Joshi, Account Manager
Blake Maraoui, Account Manager
Danee Fields, Account Executive
Annemarie Norris, SVP, Group Planning Director
Sean Stogner, Senior Communications Planner
Berta De Pablos, VP, Marketing
Allison Miazga-Bedrick, Brand Director – Filled Bars Portfolio
Michael Italia, Sr. Brand Manager, Snicks Brand
Celebrity Talent Acquisition: Brad Sheehan, The Marketing Arm
O Positive: Production Company
David Shane, Director
Marc Grill, Executive Producer
Ralph Laucella, Executive Producer
Devon Clark, Head of Production
Jeff Cronenweth , DP
Maia Javan, Production Designer
MACKCUT: Editorial
Ian Mackenzie, Editor
Sabina-Elease Utley, Executive Producer
Mike Leuis, Assistant Editor
Sam Shaffer, Mixer / SFXs
Method Studios: VFX
Stuart Robinson, Managing Director
Brian Benson, Lead Flame Artist
Bennett Lieber, Senior Producer
Doug Luka, VFX Supervisor
Heard City: Recording Studio
Keith Reynaud, Mixer