Surf’s Up for Samsung and 72andSunny

By Keith Rose 

They had us at that cover of “Absolute Beginners.”

But check out the rest of this spot, entitled “Every Day is Day One” from 72andSunny Amsterdam and Samsung. Directed by Mark Malloy, this ode to all things surfing stars an even mix of seasoned pros like Kelly Slater and new surfers facing the waves for the very first time.

Created to promote Samsung’s sponsorship of the Association of Surfing Professionals World Tour, the campaign was filmed in Iceland, Fiji, India, and New York with each location channelling the peaceful yet powerful pull of the sea. We would have loved to have been a PA on the shoot (which couldn’t be better suited to a summer Friday).

…and we’ve got your credits after the jump.

 Client: Samsung
Agency: 72andSunny, Amsterdam
Executive Creative Director: Carlo Cavallone
Creative Director: Paulo Martins
Writers: Lee Hempstock, Damian Isaak
Lead Designer: Robert Teague
Designer: Renee Lam
Group Brand Director: Caroline Britt
Senior Brand Manager: Rebeccah Lowe
Brand Co-ordinator: Nicholas Rowland
Director of Film Production: Stephanie Oakley
Film Producer: Eline Bakker
Senior Business Affairs Manager: Madelon Pol
Business Affairs Co-ordinator: Sabina Gorini
Strategy Director: Stephanie Newman
Strategist: Nathan Manou
Director of Communications Strategy: Simon Summerscales
Junior Strategist: Daniel Asplund
Client Director, Global Partnership Marketing, IM Division: Hoon Kang
Client Senior Manager, Global Partnership Marketing, IM Division: Daniel Kim
Client Manager, Global Partnership Marketing, IM Division: Kim Hyunmin

Audio Post Facility: Wave Studios
Sound Supervisor: Alex Nicholls-Lee
Sound Design, Mix: Ed Downham
Audio Post Producer: Ben Tomlin

Production: Exit Films, Melbourne; Smuggler, London
Director: Mark Molloy
Executive Producers, Exit Films: Corey Esse, Emma Laurence
Executive Producer, Smuggler: Chris Barrett, Fergus Brown
Producer: Martin Box
Director of Photography: Greig Fraser
2nd Unit Director of Photography, Underwater: Chris Bryan

Editing: Marshall Street Editors, London
Editor: Patric Ryan
Assistant Editor: Elena De Palma
Edit Producer: S.J. O’Mara

Postproduction: Glassworks, Amsterdam
Lead Flame: Urs Furrer
Flame Artist: Bob Roijen
Colorist: Scott Harris
Executive Producer: Armand Weeresinghe

Composition Title: “Absolute Beginners”
Written by David Bowie
Published by Jones Music America (ASCAP), administered by ARZO
Publishing for North America and Jones Music America (ASCAP)
Administered for the World except North America: RZO Music
Master Recording: The Rumor Mill
Producer: J. Ralph
Co-Producer: Arthur Pingrey
Performers: Angela McCluskey, and Paul Cantelon