Taco Bell is using its Superbowl time to launch a new product, Fiesta Platters, which cost just $4.99. Yum. The 30-second HD spot was created by their agency of record, DraftFCB California, and will run during the fourth quarter. Debbie Myers, Vice President/media and promotions at Taco Bell said that,
“Whatever happens, viewers will hang in there, they tune in to watch not just the game, but the ads themselves,” she says. “[The Super Bowl] is the consistently highest-rated program of the year, where people–instead of avoiding commercials–are anticipating and looking forward to seeing them.”
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