Renewable energy development company SunEdison, North America’s largest solar energy provider, has selected Grey San Francisco as its first lead creative agency, Adweek reports. The agency will responsible for consumer, corporate, and B2B advertising, as well as digital marketing. Grey San Francisco beat out four undisclosed agencies to win the assignment.
SunEdison, who did not spend any money on media last year, according to Kantar Media, plans to spend $25 million to $30 million on media this year in an effort to build a global brand. According to Adweek, SunEdison is reportedly seeking a media agency as well, although there are no details on the search process yet.
Ken Milhous, director of brand and corporate communications at SunEdison, told Adweek:
“Grey’s deep experience in the energy space, their strategic vision and their creative thinking were all factors in why we’re so excited to be working with them at this important time in our history.”