StubHub Appoints GS&P as Global AOR

By Erik Oster 

eBay-owned online ticket marketplace StubHub appointed Goodby Silverstein & Partners as its global agency of record following a review, tasked with redesigning the brand’s identity. 

“GS&P presented to us a vision for the StubHub brand and innovative ways to bring it to life,” StubHub CMO Jennifer Betka told Adweek. “This team is a true partner and will play a key role in propelling our brand forward.”

GS&P takes over for independent San Francisco agency Duncan/Channon, which had held the account for the past several years and  debuted a new logo for the brand last year. Duncan/Channon’s work for StubHub often revolved around the long-running “Ticket Oak” (pictured above), although recent efforts have shied away from the character. 

The appointment follows StubHub parent company eBay tapping GS&P to handle a global brand project back in the summer of 2014. GS&P’s work for eBay, along with tech-minded brands such as Google, Nest, Twitter, Cisco and Adobe likely played a factor in the agency’s selection. 

“As experiences become increasingly valuable to consumers, StubHub is there to answer the call, allowing people access to tickets anytime, anywhere they may be,” said GS&P partner and managing director Derek Robson. “This offering presents exciting creative opportunities that we can’t wait to unleash to the world.”

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